ForwardThis vs Martin
Martin and ForwardThis both take plain instructions, and that is where the resemblance stops. Martin is a personal assistant you reach by phone call, text, WhatsApp, Slack or email, and its territory is your own day: the diary, the inbox, reminders, to-dos and notes, plus calling and texting other people on your behalf. ForwardThis is not an assistant and there is nobody to talk to. One email gets forwarded with the instructions written on it, and the work lands in a named business app: the record updated, the bill entered, the task raised. If the job is running your day, Martin. If the job is the admin behind an email, done in the systems where the business keeps its records, ForwardThis.
ForwardThis and Martin, side by side
How it works
Where you reach it
What it looks after
Talks to other people
Runs without you
Apps
Pricing unit
Free plan
Paid from
Proof it happened
Undo
Martin pricing and limits checked 5 September 2026.
Which one fits how you work?
Choose Martin if
You want somebody to talk to. Martin answers a phone call, a text, a WhatsApp message and a Slack message. ForwardThis reads email and nothing else, so none of that is even on offer.
The load you want lifted is your own day: the diary, the reminders, the to-do list, the wake-up call, the notes from a conversation. That is Martin's entire job.
You want it to ring the restaurant. Martin will call and text other people on your behalf to book and arrange things, and it will take a CC on a thread and settle the scheduling from there.
What you need done is mostly calendar, email and memory rather than records in other systems. Martin covers exactly that ground, and the 145+ apps ForwardThis reaches would sit unused.
Choose ForwardThis if
The job ends inside a system of record: a bill entered in the accounts, a CRM field changed, a row corrected, a task raised on a board. Martin's published integrations do not reach those apps at all.
You want every job traceable to one email. Nothing happens that was not forwarded, and the confirmation names the record it changed rather than telling you it is handled.
You want a way back. Reversible work can be undone for 24 hours, and anything that puts words in front of another person waits for approval before it goes.
You would rather pay for jobs than for a person's assistant. The free plan is 10 actions a month with every feature, and paid starts at $15 a month for the whole account.
What a single forwarded email does
The trigger is the email you forward. There is no editor and nothing to design in advance. This whole job is one email.
Ivy Chen
PO 4471, final invoice attached
invoice-4471.pdf
Your instructions
Enter this bill against Chen Lighting in QuickBooks, note the PO number on their supplier page in Notion, and set me a task to pay it by the 14th.
QuickBooks
Enter the bill
Chen Lighting, PO 4471
Notion
Note the PO number
Suppliers / Chen Lighting
ClickUp
Set the payment task
Due Monday 14 September
You receive a confirmation email once complete, with an undo button that works for 24 hours.
Setup in 30 seconds.
What is ForwardThis?
ForwardThis is an ops assistant for your inbox. It turns email into action, without the hassle. Compatible with over 145+ of the apps you use every day.
Works with any email
Compatible with any personal or professional email provider. Gmail, Outlook and more.
145+ apps
Works across all the apps you already use every day. With more being added every month.
Setup in seconds
No complex setup, apps to install or workflows to build. Sign up, forward, done.
Secure & private
ForwardThis only acts on the emails you send it, and no data gets retained after actions have been completed.
Try it with a real email.
Forward any work email to the address below and see what ForwardThis can do. No signup required.
Occasional product emails may follow.
FAQs
- Is ForwardThis a Martin alternative?
- Only for one half of what Martin does. Martin's published integrations are calendars, Gmail and Outlook mail, and Slack, so the assistant work it does is diary, inbox and memory. ForwardThis does none of that, and instead does the thing Martin cannot reach: the entry in the accounts package, the field on the CRM record, the row on the board. If the reason you wanted an assistant was that admin, ForwardThis is the closer fit. If it was your day, it is not.
- Can I call or text ForwardThis the way I can Martin?
- No. There is no phone number, no SMS, no WhatsApp and no chat window. Email is the only way in, and forwarding is the only way to start a job. Martin is built the other way round: reaching it by voice or text from wherever you are is much of the point, and it will call and text other people for you too.
- Can ForwardThis manage my calendar and reminders?
- It can put an event in the calendar or raise a task from an email you forward it, which covers the case where the email itself is the source of the commitment. It will not run your diary, chase your to-do list, wake you up or remember something you told it in passing. Those are Martin's, and a forwarded email is the wrong shape for them.
- Does Martin work with a CRM or an accounting system?
- Not today. The documented integrations are Google, Apple and Outlook calendars, Gmail and Outlook mail, and Slack, plus search across the web. Google Drive, ClickUp and Notion have been named as coming. ForwardThis is the opposite shape: no voice, no chat, no diary management, and 145+ business apps it can act in.
- How does the pricing actually compare?
- Martin is a subscription for a person: Basic is $35 a month, or $21 a month billed yearly, and Pro is $49 a month, or $30 a month billed yearly. There are 7 days free and no standing free tier. ForwardThis is priced per action for the whole account: 10 actions a month free with every feature, then $15 a month for 100. One forwarded email is one action however many apps it touches, so two people sending work in do not double the bill.
- Can I use both?
- Yes, and the split is clean, because they never want the same message. Martin runs the day: the diary, the reminders, the call to the supplier, the note from the conversation. ForwardThis takes the emails that create a record somewhere, and puts that record where it belongs with a confirmation and 24 hours of undo.