An ops assistant for your inbox
ForwardThis for executive assistants
Executive assistants run on email. Meeting requests, board papers, itineraries, receipts, introductions: they all land in your inbox, and they all need actioning. ForwardThis actions them for you. Forward the email, add some simple instructions, and it does the work in the apps you already use.
Alistair Finch
Lunch with Margaret next week?
Your instructions
Put this in Margaret's calendar for Wednesday at 12:30, with a reminder half an hour before.
Google Calendar
Book the lunch
Wednesday · 12:30pm
You receive a confirmation email once complete, with an undo button that works for 24 hours.
Setup in 30 seconds.
The emails executive assistants deal with every day
ForwardThis takes on the repetitive tasks you would normally delegate, or switch between apps to deal with yourself. Each one of these can be actioned from a single forwarded email.
A meeting request
“Book this in for Thursday at 10am, with a video link.”
The meeting goes in the diary with the thread attached to the invite.
Board papers
“File this under Board/2026/October.”
The pack is filed where the board expects to find it, and the confirmation gives you the link.
A travel itinerary
“Put the flights and the hotel in the calendar, and file the itinerary under Travel/Madrid.”
Every leg of the trip is in the calendar, and the itinerary is filed with it.
An expense receipt
“Add this to the October expenses sheet with the amount.”
A row lands on the sheet, so month end is a read-through instead of a dig.
An introduction
“Add them to the CRM with a note on who made the introduction.”
The contact is in the CRM with the context recorded, before the thread goes cold.
A thread full of action points
“Turn the action points in this into tasks, due Monday.”
Each action point becomes its own task, so nothing agreed in email gets lost.
A schedule change
“Move Tuesday's board prep to 4pm and tell the team in #exec-office.”
The calendar is updated, and the team hears about it after you approve the message.
A request for time with no dates offered
“Make a scheduling link for a 30 minute call.”
The confirmation comes back with a scheduling link, ready to send on.
Venue or supplier details
“Save the rates in my Suppliers page.”
The details sit on your Suppliers page, filed before the next event needs them.
What is ForwardThis?
ForwardThis is an ops assistant for your inbox. It turns email into action, without the hassle. Compatible with over 145+ of the apps you use every day.
Works with any email
Compatible with any personal or professional email provider. Gmail, Outlook and more.
145+ apps
Works across all the apps you already use every day. With more being added every month.
Setup in seconds
No complex setup, apps to install or workflows to build. Sign up, forward, done.
Secure & private
ForwardThis only acts on the emails you send it, and no data gets retained after actions have been completed.
How it works
Forward an email
Forward any email, along with a quick note. Save the attachment. Add this to my calendar. Create a task. Update a record. Send a message on Slack. One email can ask for several things at once.
ForwardThis does the work
It reads your email, then connects to your existing apps & tools to carry out the job. No workflows to build. No copying and pasting between tabs.
Done.
ForwardThis replies when it’s done. With a short summary - and an undo button if something doesn’t look right.
Try it with a real email.
Forward any work email to the address below and see what ForwardThis can do. No signup required.
Occasional product emails may follow.
Workflows executive assistants use
FAQs
- How do executive assistants use ForwardThis?
- By forwarding the emails that carry work in them. A meeting request gets booked into the diary. Board papers are filed where the board expects them. An itinerary is filed with every leg in the calendar. An introduction goes into the CRM with the context recorded. Each one can be actioned from a single forwarded email.
- Does it work with the tools an executive assistant already uses?
- Yes. It works with Google Calendar, Google Drive, Google Sheets, Slack, Notion, HubSpot, Todoist, Calendly and 145+ other apps. Each app takes one click to connect, and once connected it stays connected.
- Can it book into someone else's calendar?
- Yes, if your connected Google account can edit that calendar. Most executive assistants already manage the diary from their own account, and ForwardThis books into whichever calendars that account can write to.
- Does it message the team without checking?
- No. When your instructions include telling people something, ForwardThis writes the message and shows it to you first. It posts only after you approve the wording, so nothing goes out in the wrong voice.
- Can my team use it too?
- We're working hard on getting our team plan ready to launch. If you'd like to use ForwardThis for your team, please email us for more information.
- What happens to confidential emails?
- Your email is processed securely and used only to carry out your instructions. ForwardThis keeps it just long enough for you to press undo, then deletes it completely. Nothing is stored long term.